Nick F. Nelson, AKA The BRANDPRENUER, likened your digital presence on LinkedIn and other social media sites you are on for business purposes to online shopping. When you reframe it in this context, you will understand that “shoppers” are trying before they are buying when they are scrolling and stopping to check out your content. What makes them swipe right—or pick up the phone, or DM you to buy? Answer that question, and your personal brand online is now operationalized and even better, monetized. But wait, wait, wait, before you write off that piece of content that obtained very few likes or comments. The secret to Linkedin? Pssssssssstttttt... The real business happens in the DMs and offline. If it hasn’t happened for you yet, you need to take a listen to this episode of The Culture Soup Podcast, and make your online life top-of-mine, meaningful and even moreso—a problem solver. But you have to invite them. It’s meta. Subscribe where all great podcasts stream. #tech #culture #personalbranding
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